William Hill has been offering bookmaking services for over seventy years now. Providing bettors with the security is one of the virtues that have made them a reliable bookmaker in Europe. They have a wonderful track record of success and currently offer about 2,250 betting shops to its customers across the continent. William Hill provides more betting locations than any other bookmaker in the entire UK.

Again, they are also into shops with a massive call center capacity that can handle 500 simultaneous calls. Their strong Internet presence makes them a force to reckon with and is now a convenient source for sports book wagering. They have also taken their Internet presence to the next level since it got started in 1998.

William Hill offers betting on a variety of sports. Apart from the popular sports like soccer and tennis, they also provide betting services in snooker, motorsports and hurling. This bookmaker can meet the wagering needs of any and every bettor. William Hill continues to expand its visibility in the sports book wagering community. It has partnered with Codere and together they are now going to operate in Spain and Italy under the name Victoria.

Now, only time can tell what heights William Hill will climb in the world of sports betting.