Paddypower is a well-known bookmaker of Europe and it is the largest bookmaker of Ireland. It was actually a conglomerate of bookmaking companies. In 1988, Paddypower was formed through the merging of three separate bookmakers in Ireland.

Till the last update was available for the company in 2007, the company had already established 245 betting offices throughout Ireland and UK. Apart from these betting offices, it also offers betting through its Paddy Power Dial-a-Bet telephone system as well as paddypower.com, which is an online sports betting counter.

They have always tried to look after the safety of clients and their personal & financial information by the use of a 128-bit SSL encryption software. Again, firewalls between its servers as well as the Internet and random credit card verifications have prevented fraudsters from making illegal use of any account.

Paddypower sports book offers a range of odds from sports in various countries. Greyhound racing, American football, Soccer, Chess and numerous popular sports can be betted upon with this firm. Again, it also offers live and in-game wagering on certain events. Paddypower is known for its specialty bets, like Big Brother as well as other world events that include naming of the next Pope and the next US President.