Betfair can be considered as a baby in the world of sports betting, as it is not long when it was formed. Nevertheless within a short span of time, this bookmaking site is now counted amongst the largest online betting company across UK. It is also the largest bet exchange across the globe.

The phenomenal growth in the position of the company is due to the fact that they were an innovator of the peer-to-peer style of bet exchange. They are the leaders in this style of wagering. Rather than placing a wager on a bet that is offered by a bookmaker as avid bettors would do at a traditional sports book, they place a wager in a market place against other players, who want to take the opposite side of the bet. This is a unique trait that has made the domain favorite amongst most bettors.

In addition to this unique trait, Betfair also offers bettors with an opportunity to wager against an outcome instead of betting on the winner in the game, forcing you to get one winner right. You could place a bet that a particular team or individual would lose a race, which gives you numerous options to be right. This makes Betfair a fair and excellent place to hang around for bettors.